COPE came into being to be help editors handle issues in publication ethics, with the underlying aim of ensuring the integrity of the published literature. Thus it has long supported initiatives that lead to better reporting of research, including for example the EQUATOR network.
COPE endorses Good Publication Practice for Communicating Company-Sponsored Medical Research: GPP3.
Authors working in corporate–academic research collaborations must follow appropriate ethical standards. GPP3 describes such standards, and promotes the ethical practices established by organisations like COPE, ICMJE, and WMA.